This thread will cover Factor #7, Money. Dr. Nara touches briefly on this here (from 'The 7 Factors Transcript'):

"Number seven is that typical factor, that all of us have had some contact with at sometime in our lives, called money. Now, is there anyone here today that who at some time or another in their life has not been motivated by money? That you are so pure that you have never said that, “Well if I do it this way, I’ll earn a little more money, or if I sell more of this, I make more money or if I get a better job, I make more money.” So obviously, we have at a given time and place all of us have been motivated by this factor we call money. Now, your motivation is very simply this: You can save yourself a lot of money, and if you have children you can save yourself even more money. Because children’s dentistry is very expensive, including by the way, orthodontics and a large amount of the orthodontics that’s done in this country could easily have been headed off by a conscientious dentist looking at the space and growth and development at the time the child is six or seven and maybe removing some teeth or simple little space maintainers, or whatever at an early age, heading off a comprehensive orthodontic problem later in life. In fact, we have a little pamphlet; we’ve got dozens and dozens of pamphlets. We have one that’s called, ‘Saving Orthodontic Dollars.’ All of our pamphlets are available to anybody that wants them by just sending us a self-address, stamped, envelope to the address I gave earlier. If you have a problem with root canals, or you’re questioning the expensive orthodontics or many of the other things, gum surgery, just write in and say, “Do you have a message that will help me understand this new frame of reference and this new approach that you’re talking about.”

Now the foregoing equation that I talked about in the previous steps, ‘knowledge and action,’ you see, once the people have the knowledge, once they gain the necessary knowledge, very few people, then, lack the motivation to take action. The reason that we don’t have more action along these lines is very simply that the public doesn’t have the knowledge. That’s why the dentist that I quoted, you know, from the Wall Street Journal, was saying, “Well, the dummies simply won’t do it!” Ok, they can’t if they don’t understand it or don’t know about it. So, it has occurred to me, I guess, that whatever else I do on the face of this earth between here and the ‘happy hunting ground,’ is that I must help to spread the knowledge and I have thousands of people write to me, they send me articles, clippings… I relate to people in any way that’s possible. Some of my friends call me the Ann Landers of the dental world. I will answer questions as best I can. I sometimes can’t answer them all. So you have the seven steps that I wished to cover. My watch says 6 p.m. I realize that we started just a few minutes late. Now I’ve covered these seven steps..."

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