Greetings everyone,

With due respect, I wanted to discuss the evolving concept of Digital Product Passport (DPP) in the apparel industry. As sustainability becomes a global priority, this innovation is gaining traction for its potential to enhance transparency and accountability.

The DPP serves as a digital record that tracks the lifecycle of an apparel item, detailing its origins, materials, production process, and recyclability. It empowers both consumers and businesses to make informed choices while promoting circular economy practices.

What are your thoughts on integrating Digital Product Passports into the apparel industry? Do you think it could effectively address challenges like greenwashing and lack of transparency?

Looking forward to your valuable insights!

Warm regards,

Smith John