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Davis Smith
Jul 16, 2026 - 1:05AM
Our faceted navigation created thousands of URLs. What's the safest cleanup strategy?

Hi everyone,

I'm hoping to get some advice on an ecommerce SEO issue. Our faceted navigation has generated thousands of filter URLs, and I'm worried it's making it harder for search engines to crawl the important pages. I know some of these URLs probably shouldn't be indexed, but I'm not sure what the safest cleanup strategy is. Should I rely on canonical tags, use noindex, block certain parameters, or take a different approach?

I really don't want to lose rankings by making the wrong change. Has anyone handled a situation like this? I'm trying to decide whether this is something I can fix myself or if I should look into SEO services for my ecommerce store before making any major changes.

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Jul 16th, 2026 - 1:05 AM
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